Privacy Policy

Who are we?

We are The Massachusetts Lottery (“Lottery”), its vendor, Scientific Games International, Inc (“SGI”) and Toluna USA Inc.(“Toluna”), (collectively “we”, “our”, “us”).
We have created Mass Lottery ONE™ Voice (“Community”) to create a way in which encourage consumer input to enhance and expand offerings, among other purposes.

What is our Privacy Commitment to you?

We respect your privacy and are committed to protecting your personal data. This privacy notice describes how we collect, use, share and protect personal data that you provide on (the “site”) when you become a community member and participate in our surveys and/or research studies (“surveys”). It states the ways in which we value and protect your privacy in addition to laws which may be applicable to you may protect you.

What personal data do we collect about you and how do we use your personal data?

Being a Community Member
When you agree to become one of our community members and complete the registration form on the site, you are able to participate in our surveys and / research studies. As part of your registration, you will provide us with your Identity data and Contact data and we will, through your participation in the surveys, obtain, use and share certain other data about you, such as: Demographic/Profile data; Technical data; and Pseudonymised (de-identified) data.
We use your Identity data and Contact data for:
-    Contacting you for any reason connected with your community membership;
-    Incentive fulfilment - when you earn incentive points through your participation in the surveys, the points are deposited into your Mass Lottery ONE™ Voice account. When you wish to redeem them, we will use your Identity data and Contact data to send you your rewards. 
-    Sending you invitations for your participation in surveys - to ask you if you are interested in participating in our upcoming surveys.  We may also make you aware, via your online community membership account, of surveys you may be suitable to participate in, based on our knowledge of your personal data.
-    Understanding more about you and the insights you provide us – our platform provider (Toluna) will, with your consent, provide us with your Identity data and Contact data, so we can understand more about you.
We may from time to time ask you to provide us with Special Categories of personal data about yourself for specific surveys and, if required by applicable law, we will ask you for your consent before processing such Special Categories of personal data. 
We use your Demographic/Profile data for matching you with appropriate surveys to see if you qualify for particular surveys, and your birth date is automatically updated so that we may ensure we select individuals, based on their age, as may be required for the relevant survey. 
We use the personal data collected about you via the site to match and link with data we previously collected about you.  

Public forums and blogs
The site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
Personal testimonials of satisfied customers are displayed on the site in addition to other endorsements. With your consent, we may post such testimonials along with your first name and first letter of your surname. At no time are we liable or responsible for the content posted on any publicly accessible blogs or community forum by you or any other user.  Once you post or send any Content to the Service, you expressly grant us the complete and irrevocable right to quote, re-post, use, reproduce, modify, distribute, transmit, broadcast, and otherwise communicate, and publicly display and perform the Content in any form, anywhere, with or without attribution to your online identity, and without any notice or compensation to you of any kind. 

 If you wish to update or delete your testimonial, you can contact us at  

You should be aware that any personal data you choose to make public on the site in the Community area (under a message on your wall, as an opinion, topic, thumb it) can be read, collected, stored and/or used by other users and could be used to send you unsolicited messages. We strongly discourage you from disclosing any of your personal data in the community area that you may find on the site and, in particular, we will never ask you to provide your Contact data or Identity data on a public community area as part of a survey.  We cannot guarantee that third parties with whom you share your personal data via those community areas will keep them secure and confidential. Please be aware that we are not responsible for the personal data you choose to submit or make public. In addition, we are not responsible for the content you publicly post on the site that can be found via web-based search engines

Categories of personal data we may process about you
(A)    Identity data – name (includes first, last, maiden and married names), date of birth, marital status, gender, membership ID, and username.
(B)    Contact data – postal address, email address, and telephone number.
(C)    Special categories of personal data – ethnic/racial origin, health, genetics, political opinion, religion and biometrics data.  In this context “biometrics data” are data resulting from specific technical processing relating to the physical, physiological, or behavioural characteristics of a natural person, which allow or confirm the unique identification of that natural person, such as facial images or fingerprint data and used for ID purposes.
(D)    Demographic/Profile data - interests, preferences, feedback, and survey responses, and including, but not limited to age, marital status, gender, birthday, household size, income, education, and employment status.
(E)    Technical data includes internet protocol (IP) addresses, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
(F)    “Pseudonymised data” is identifiable data as unique identifiers such as membership IDs are used, however direct identifiers, such as name and Contact data are removed.

Who do we share your personal data with?

All of the responses we collect from you via our surveys are collected by us in aggregated or pseudonymised form. This means that information is provided about groups of individuals and not on an individual level but may include Pseudonymised data.  

Toluna hosts the site on its online platforms for the Lottery. Toluna helps the Lottery to recruit online community members like you and they build and manage the site and process all personal data we collect from you as part of your community membership.  The Lottery requires Toluna to respect the security and confidentiality of your personal data and to treat it in accordance with the law. The Lottery does not allow Toluna to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with the Lottery’s instructions. 
From time to time, Toluna may use third-party software for fraud, quality checking, and validation purposes, including, but not limited to, speeding (the act of completing a survey or activity as quickly as possible, without reading or properly responding to content) . 

Though we make every effort to preserve your privacy, we may be required to disclose your personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, or to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud or breaches of the site terms, to comply with existing law, or to respond to a government request.

Who is the data controller?

We, with whom you registered with as a community member, are the controller and responsible for your personal data.

Toluna has appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below. 

What Cookies does Toluna use on the site?

Cookies are used on the site to distinguish you from other users of the site, helping Toluna to provide you with a good experience when you browse the site and allowing Toluna to improve their site. For detailed information on the cookies used and the purposes for which they are used, see the Cookie Policy.

What other Tracking Technologies does Toluna use?

Automated technologies or interactions. As you interact with the site, Toluna will automatically collect Technical data about your equipment, browsing actions, and patterns. We collect this Technical data by using cookies, server logs, digital finger printing technologies, and other similar technologies. We may also receive Technical data about you if you visit other websites employing our cookies.  Please see our Cookie Policy for further details.

Server log files: Toluna may collect internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.  This Technical data may be combined with other information collected about you for the purposes of improving our services, site functionality, and collecting analytical data.

Fingerprint technologies:  In general, digital Fingerprinting technologies assign a unique identifier or "Machine-ID" to a user's computer to identify and track your device (“Technology”).  The Technology will analyse publicly available information and data obtained from your computer's web browser and from other publicly available data points, including the technical settings of your computer, the characteristics of your computer, and its IP address, to create a unique identifier, which will be assigned to your device.  Toluna uses the Technology for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. Appropriate technical and operational processes and procedures will be put in place to ensure that the Technology is safe, secure, and does not cause undue privacy or data security risks and the Technology will be used and distributed in a professional and ethical manner and in accordance with (a) this privacy notice, (b) any other statements and/or disclosures made to you as a member of the community and (c) applicable laws and market research codes of practice.  In the event any unethical conduct is discovered in connection with the use of the Technology, or that the Technology is being used in a manner that is inconsistent with privacy notice, immediate action will be taken to prohibit such unethical conduct and to ensure the proper administration of the Technology.

What is our policy for earning points?

Community members receive points for their participation in surveys and as being a member of the community for participation in surveys, polls, and other promotions. For more information, please visit our terms & conditions policy page. Toluna shall post the usernames or first name and first initial of last name of winners on the Reward Page or communicate them via newsletter to all members.  For more information about earning points, please visit our terms & conditions policy.

What security measures do we undertake to protect your personal data?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, partners, and other third parties who have a business need to know. They will only process your personal data in accordance with our instructions and they are subject to a duty of confidentiality. 
Toluna has put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator or supervisory authority of a breach where we are legally required to do so.

What are our data retention and destruction policies?

How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
As the results of the surveys and other aggregated or Pseudonymised data are used for research and/or statistical purposes, we and other third parties may use this information in accordance with the terms indefinitely without further notice to you. 

Children’s privacy

This Community is not directed to minors under the age of 18 and we do not knowingly collect personal data of any person under 18.  If you are a minor, then you must not register to join the Community and you should not provide your personal data to us.

Your rights

How do you access your information, use the member services area, and/or update, correct, or delete your information?
Upon request, Toluna will provide you with information about what personal data we may hold about you.  You may access, correct, or terminate your membership by logging into your Community Account. By following the appropriate directions, your information should be automatically updated in our database. For these purposes, and if you are unable to correct your personal data yourself via your Community Account, you may write to us at the postal address found at the end of this Privacy notice or contact us by email at  We will respond to all requests within a reasonable timeframe.

How do you opt out from your community membership?

If you choose to end your membership with the Community or require us to cease processing your personal data, you may discontinue your membership by going to “Account” and selecting “Unsubscribe Options” in the footer. By following the appropriate directions, your record will be marked as "do not contact," and you will no longer receive invites to participate in future Surveys from Toluna. In addition, you will forfeit any incentive balance that has not been requested as of the time you opt out. In most cases it will take 2 to 3 days to process this change, but please allow up to two full weeks for your status to be finalised. Please note that you may continue to receive communications during this short period after changing your preferences while our systems are fully updated. 
You may also send an email directly to requesting to be removed. Email links are provided on the site so that you may contact us directly with any questions or concerns you may have. Each email we receive is read and responded to individually; please allow two to three business days for us to get back to you.

How long will you use my data for?
If you decide to terminate your membership, we will no longer use your personal data to contact you, but in accordance with our backup procedures, we will retain your personal data until your personal data are eventually destroyed in accordance with our Data Retention and Destruction Policies and we will continue to employ the security procedures and technologies to keep your personal data safe.

How do you ask a question or make a complaint?

You can direct any questions or complaints about the use or disclosure of your personal data to our Privacy Contact, as provided below.  We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your personal data within 30 days of receiving your complaint. 

Your other rights

You may:
•    Request access to your personal data.   We may conduct ID checks, or a validation and / or confirmation method to match certain information before we can respond to your request.
•    Have your personal data corrected or restricted if it is inaccurate or requires updating. You may also have the right under certain circumstances to request deletion of your personal data; however, this is not always possible due to legal requirements and other obligations and factors. You can update your account information via your Account or by contacting us at the address given below.
•    Object to the processing your personal data if we are not using your personal data for the purposes set out in this privacy policy.

Changes to the privacy notice and your duty to inform us of changes

This version was last updated on the date at the top of this privacy policy.
If we decide to change our privacy notice, we will post those changes to this privacy statement on the homepage, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time in our sole discrection, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective.
It is important that the personal data we hold about you is accurate and current. Please keep your Account details updated if your personal data changes during your relationship with us.

Privacy contact details

You may contact us by writing to:

Privacy contact:
Privacy Officer
Toluna USA Inc.
21 River Road
Wilton, Connecticut 06897